I've been telling stories since I was four years old. The art of storytelling is how we share our history and it's how we invent our future.
As a writer-director and digital marketing specialist, I've taken my passion for storytelling with me at every turn of my professional life.
I'm particularly fascinated by the ability to evoke human emotions through story, and inspire people to take actions. Marketing campaigns are not so different from movies, you have to know your audience and like your movie the buyer journey has its beginning, middle, and end.
Whether I am managing a film set or managing an ad campaign, I'm always asking myself the same question; Are we telling a compelling story here, and will it impact our audience? When it comes to business I've learned the key to selling is storytelling.
